Thursday, December 27, 2012

Your Secret Sauce.


Your Secret Sauce.


Everyone has a secret sauce.

I define your ‘secret sauce’ as the ideas, thoughts, techniques and insights you've gained from being in your chosen areas of pursuit. In business, the arts and many other pursuits, your secret sauce is the inside information combined with your experience which makes you a success and all the others an ‘also ran’ or ‘me too’.

It is the spice and flavor that you uniquely add which makes you stand out. It is the difference between being a leader and innovator and being just one of the herd. 

If you have some measure of success in your chosen area of interest, I am confident that it is in part because of hard work and focused efforts; but I also believe it is knowing when to apply 'your secret sauce’ which has pushed you over the top.

A bit of online research indicates that the world’s most famous burger secret sauce is the right mixture of mayonnaise, sweet pickle relish, yellow mustard, white wine vinegar, garlic powder, onion powder and paprika.  Merely listing the ingredients here is not enough. Knowing when you have too much mayonnaise and not enough paprika is the combination that makes for the unique taste, texture and feel of this burger topping. It takes the right combination of both ingredients and technique make the difference between Thousand Island dressing, Sandwich Spread and burger secret sauce.

Many people have made outstanding careers from finding and using their secret sauce. For others, this isn't enough. They feel a responsibility to be a way shower for those on the path behind them. They feel a need inside of them to move their chosen pursuit forward. Or, they just want to make it easier for the next generation of those to come to have faster, more satisfying success. This can be as a result of both these noble methods and the desire to prosper as a result of this sharing. Both are actually quite acceptable.

In my experience, many people have wanted to share their secret sauce.

They have wanted to give a taste to those who would listen and feed and nurture those who would be mentored. I have known people who have seen themselves in a second career as authors, speakers, trainers, consultants and experts. 

I have seen many of them act on this. Many have prospered. Many more have not.
So having and knowing this secret sauce is not enough. It takes more. Knowing how to package you and your message is critical.  Recognizing opportunities to share your secret sauce is crucial. Knowing and anticipating some of the hurdles and pitfalls ahead is essential to packaging, marketing and then serving 'your secret sauce' to right audience. 

Helping you to realize this and guiding you through a process is my secret sauce. 

I want you to be among the first who benefit from this process. I am completing the process through which I will stage and teach this. But, I want to save your place in line. Share your information with me in the place below. And, very soon, I will let you know all about how we will help you share "Your Secret Sauce" with the world.


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